These standard articles of clothing made of 100% cotton are nothing to gawk at, but once Harvard's campus bookstore stamped its name on the front and placed the merchandise behind glass, these sweatshirts entered the stages of sight sacralization. This sight reaches the framing, mechanical reproduction, and social reproduction phases by shielding the sweatshirts behind glass, branding the Harvard name across the front of each sweatshirt, and, most obviously, by being taken in Harvard Square, a plot of land specifically named after the university. The Harvard campus bookstore is a staple of the square and it is sight sacralization like this that increases the appeal to its tourists.