In this
chapter of The Tourist, MacCannell expands upon Erving Goffman’s
theory and tweaks aspects of Daniel Boorstin’s to introduce a theory of the
study of tourist settings that creates a spectrum of authenticity (both
perceived and realistic). MacCannell begins the chapter by building upon Erving
Goffman’s theory of the front and back regions of society and how people
interact with either, both, or none. We’ve discussed how the gaze is
nonspecific – how the tourist, the broker, or the local can possess it. Goffman’s
idea that the performers have access to both the front and the back regions reflects
Foucauld’s idea that the locals are the agents in many situations while the
tourists (who can normally only access the front regions) are the targets. I
believe that this creates a lack of a gaze – the tourists believe that they are
gazing upon a cultural spectacle, but they are lacking much of the authenticity
of the culture because what they see is only the front region of view. MacCannell
then discusses how sightseers are motivated by a search for authenticity, but
they rarely find it. He seems to be making a distinction between ethnographers
and tourists looking for truth, but he doesn’t explain in very much detail how exactly ethnographers are able to
“penetrate the true inner workings of other individuals or societies” (MacCannell
95). Finally, MacCannell begins his discussion on staged authenticity and the
structure of tourist settings. MacCannell is asking where the line of
authenticity is drawn. He mentions that in between stages 3 and 4 of the 6-stage
theory of the tourist setting continuum, it becomes very difficult to decipher
whether you’re seeing the front or the back region. My question is: who cares?
It doesn’t seem to me that stages 4 or 5 are completely authentic either
because the people running these organizations are still putting in some effort
to put on a façade for the tourists. In the last part of this chapter,
MacCannell introduces Boorstin’s “pseudo-event” that explains that the tourist
setting is not a substantial representation of what it is trying to depict. The
hurdles that one must leap over to find authentic experiences seem to me to be
the same ones that ethnographers, who have made a career out of studying
others, leap over. This brings us back to the question of whether there is a
difference between ethnographers and tourists who are searching for truth.
MacCannell expresses his belief that tourists are on an endless search for
authenticity, but their level of commitment to this cause is what
differentiates them from ethnographers. What about those tourists who have a
real hunger for finding the authenticity of a culture? Are their experiences
deemed inauthentic and superficial simply because they are tourists? The quest
for authenticity and the question of where to draw the line between the
inauthentic and the authentic will persist as long as the Modern Man quests to
find the truth of the other.
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